disincentivize
verb (British English also -ise)
ˌdɪsɪnˈsentɪvaɪz 
ˌdɪsɪnˈsentɪvaɪz to remove the advantages of doing something, so that people no longer want to do it
disincentivize something The aim is to disincentivize illegal immigration.Do higher taxes disincentivize work?disincentivize somebody from doing something You have to disincentivize them from breaking the law.