emphasis
noun
ˈemfəsɪs 
ˈemfəsɪs ˈemfəsiːz ˈemfəsiːz 
1 special importance that is given to somethingSynonym
stressemphasis (on/upon something) The emphasis is very much on learning the spoken language.to put/lay/place emphasis on somethingIncreased emphasis is now being placed on corporate image.We provide all types of information, with an emphasis on legal advice.There has been a shift of emphasis from manufacturing to service industries.The course has a vocational emphasis.The examples we will look at have quite different emphases.2 the extra force given to a word or phrase when spoken, especially in order to show that it is important; a way of writing a word (for example drawing a line underneath it) to show that it is importantSynonym
stress‘I can assure you,’ she added with emphasis, ‘the figures are correct.’
Usage note: emphasisHighlighting an important pointThis case emphasizes/highlights the importance of honest communication between managers and employees.Effective communication skills are essential/crucial/vital.It should be noted that this study considers only verbal communication. Non-verbal communication is not dealt with here.It is important to remember that/An important point to remember is that non-verbal communication plays a key role in getting your message across.Communication is not only about the words you use but also your body language and, especially/above all, the effectiveness with which you listen.I would like to draw attention to the role of listening in effective communication.Choose your words carefully: in particular, avoid confusing and ambiguous language.Finally, and perhaps most importantly, you must learn to listen as well as to speak. note at essential Language Bank at vital