quality
noun
ˈkwɒləti 
ˈkwɑːləti 
1 [uncountable, countable] the standard of something when it is compared to other things like it; how good or bad something isto be of good/poor/top qualitygoods of a high qualityhigh-quality goodsa decline in water qualityWhen costs are cut product quality suffers.Their quality of life improved dramatically when they moved to France.2 [uncountable] a high standardSynonym
excellencecontemporary writers of qualityWe aim to provide quality at reasonable prices.Get it right, even if it takes time; it's quality not quantity that matters.3 [countable] a thing that is part of a person's character, especially something goodpersonal qualities such as honesty and generosityto have leadership qualitiesShe has all the qualities of a good teacher.It's hard to find people with the right qualities for the job.4 [countable, uncountable] a feature of something, especially one that makes it different from something elsethe special quality of light and shade in her paintingsHis voice has a rich, melodic quality.5 [countable] (British English) = quality newspaper